Europe
Professional Video
Content creation & presentation
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Stücki, Basel
Nowadays, people expect shops to be more than just places where they make purchases; they want to feel good, to have exciting experiences and to be given direction. To meet
those expectations in the Stücki Shopping Mall, the Basel-based media company, iart interactive ag, contributed the multimedia narrative staging to complete the architectonic and
communication concept and choose TV-TOOLS systems for the digital signage.
The shopping experience begins as soon as you approach the Stücki towers. They are covered with 15-metre high LED displays that change their appearance with patterns, text messages
or images, depending on the needs of the shopping centre and its shops. In every part of the centre, visitors can obtain orientation assistance and information via digital signage,
powered by TV-TOOLS software running eighty large format 42" GM-F420S LCD monitors.
“We decided to provide content on both sides of ‘columns’ and along the pathways in a way that information would always be within visitors’ field of view,” explains Valentin
Spiess, iart interactive’s founder and CEO. The media planners considered the best technical solution for the columns to be high definition monitors placed one above the other,
however they had to be directly controllable, administered centrally and supplied with a wide variety of media, including text, images, video, internet and TV content, all transmitted
in real time. Digital signage software TV-TOOLS is perfect for such an application, allowing content to be played on several monitors, supporting
various file formats and offers flexible data input via user-friendly templates.
“When we were developing the columns, we were greatly assisted by the high degree of flexibility shown by the developers of TV-TOOLS,” Valentin comments. “The constructive
cooperation between us resulted in the software being easily tailored to the desired application.”
When evaluating monitors, the selected TV-TOOLS software determined the choice of eighty 42" GM-F420S LCD displays. They are full HD, can be mounted in portrait mode, playable with
several layers and can be used 24 hours a day, 7 days a week. Valentin Spiess is pleased with the choice of components.
“The media solutions we create need to have high quality design and technical characteristics that are geared to the long term. It was therefore important to select robust,
upgradable components for the columns – TV-TOOLS and the GM-F screens were perfect for this. Users enjoy the system’s flexibility and it always remains up to date.”
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